VISIONARY ART DIRECTION
From conceptualization to team leadership.
As a seasoned Art Director, I bring a wealth of experience spanning from the initial spark of conceptualization to orchestrating the harmonious efforts of a talented team of graphic designers, photographers, videographers, and 3D artists. These are some of those projects.
Signature Technology
The Signature Technology project is a unique and groundbreaking initiative. It is a crucial part of an industry-disrupting product that aims to capture hardwood's natural beauty, visuals, and textures for an unmatched level of realism. This project presents the consumer with a fresh and innovative approach that has never been seen before.
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An American Original
Juxtaposing RevWood products with classic Americana, An American Original campaign celebrates innovation, from the blues to barbecue, to the most revolutionary laminate floors.
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More Moments Campaign Rebranding
Mohawk's primary brand campaign is named "More Moments". The campaign received a fresh and youthful makeover as part of the rebranding initiative. This involved updating the messaging, photography, and videos, redesigning the primary graphical elements, and developing a new messaging guide for the campaign.
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Resilient Revolution
We worked on creating an unexpected and disruptive campaign to promote the 2024 Mohawk Momentum Roadshow. We aimed to showcase Mohawk's leadership in the resilient category, build excitement in the industry, and drive show attendance by highlighting two of their new products and technology heroes.
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